Reflecting Rousteing's desire to democratize and modernize fashion, the June 21st outdoor presentation will be open to as many members of the Balmain Army as possible, with over 2,000 invitees expected to celebrate the longest day of the year at a special festival site set up inside the French capital's historic, 400-year-old Jardin des Plantes. Rousteing's designs will be an integral element of this unique music celebration, with the Men's runway offerings seamlessly mixing with festival contributions from a host of musical talents pulled together by Olivier Rousteing.

"As my team and I planned for today's concert-runway, we aimed to keep it simple, concentrating on one clear message: our belief in the possibility of a more inclusive, joyful future for fashion.
Obviously, we all know that fashion still has a lot of work to do on many fronts, including moving pas its long failure to celebrate all members of our society. Yes, presentations have become slightly more diverse in recent seasons-but, while campaigns and runways might have been able to begin the shift towards what our world actually looks like, there seems to be little inclination to democratize other areas of our industry. For example, attendance at shows continues to be restricted to the same lucky few, season after season. With doors closed and filters imposed, only a small number of those who dream about fashion and design are actually given a chance to participate."

- Olivier Rousteing

(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute proceeds from (RED)-branded goods and services to the Global Fund. To date, (RED) has generated more than $600 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted over 140 million people with prevention, treatment, counseling, HIV testing and care services.