THE JOLIE MADAME BAG
FEBRUARY 2024
The Jolie Madame bag is designed to create a radical change in the world of classic leather goods.
“Jolie Madame” was the name chosen by Pierre Balmain to untitled his collections in the 1950s symbolizing a certain philosophy of elegance. Not to mention the well-known “Jolie Madame” perfume that was launched in 1952. More recently, it became the name of the most iconic jacket designed by Olivier Rousteing.
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This is an ode to the History of the Balmain Maison: Combining Balmain's heritage with the modern, innovative vision of its Artistic Director.
THE COLLECTION
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The Jolie Madame bag is both futuristic and timeless. Visual, strong, fashionable, gen Z assumed, ideal for both city and evening wear.
The contrasted colors and materials highlight its unexpected design. Black and white colors are a tribute to the House’s Heritage.
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The Jolie Madame bag also comes in a small version from Fall 2024 Collection
THE JOLIE MADAME SMALL COLLECTION
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What I like most about this new luxury bag’s silhouette is that it reflects both the audaciousness of Monsieur Balmain’s fresh and feminine postwar collections and the drive for incorporating surprising innovations that’s helping to set apart today’s Balmain
THE JOLIE MADAME BAG
