MY CITY OF LIGHTS

APRIL 2018

For the launch of Balmain’s new store concept in Milan, Olivier Rousteing put the focus on the house’s dynamic young spirit, embrace of new mediums and insistence on inclusion, by developing a unique virtual reality experience called:
“MY CITY OF LIGHTS.”

The visually immersive, dream-like VR odyssey invites visitors to join the designer on metaphorical journey, tracking the creative milestones behind each Balmain collection.

Olivier Rousteing - My City Lights
City of lights
City of lights
City of lights
Olivier Rousteing - My City Lights
City of lights

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MY CITY OF LIGHTS GIVES A WINDOW INTO MY WORLD

Olivier Rousteing

City of lights

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