THE SECOND BALMAIN FESTIVAL
SUMMER 2022
As both Beyoncé and Olivier Rousteing pointed out to the thousands attending the second Balmain Festival, music and musicians are incredibly important for Balmain—and they have been ever since the earliest days of the house, when Pierre Balmain was dressing the greatest performers of his era, including Juliette Greco, Dalida and the legendary Josephine Baker.
During Olivier Rousteing’s ten years at the house, he and his team have seamlessly woven music and fashion together, season after season. The second Balmain Festival built upon that distinctive house DNA, with some of Rousteing’s favorite performers joining the house models on a special concert-meets-runway stage.
The house’s first festival, two years earlier, helped bring Balmain’s dedication to music, fashion and the fight against AIDS to a whole new level. Rousteing and his team were incredibly disappointed when pandemic realities forced a cancellation of 2020’s festival—which explains the high-level of excitement for 2021’s event, which promised the return of the singular mix of the beauty of friendship, the power of music and the excitement of Paris fashion week.
Balmain and Rousteing took full advantage of that excitement to continue helping the house’s long-time partner (RED) raise needed funds for the Global Fund to fight against two pandemics: AIDS and COVID.
DOJA CAT
Doja Cat opened the festivities, wearing vintage Balmain by Olivier Rousteing
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FRANZ FERDINAND
Franz Ferdinand, closed the celebrations — the Scottish band has been a favorite of Olivier Rousteing ever since his days as a young student in Bordeaux.
JESSE JO STARK
Jesse Jo Stark made it clear to everyone why Olivier Rousteing had insisted that she play the lead singing role in Balmain’s episodic series, Fracture. As Rousteing told the press: “her beautiful music has been stuck on a non-stop loop inside my head for months.”
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THE FESTIVAL VILLAGE
Set up around the concert area, the sprawling Balmain Festival Village offered food, drink and limited-edition house designs to thousands of visitors over two days and nights—with all Festival partners joining Balmain to help raise funds for (RED)’s essential work.
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Photo and video credits
Opening image and photos
BOBY
@odieuxboby