Balmain x One&Only
JUNE 2024
Balmain Transports Its ‘New French Style’ To The Athenian Riviera’s One&Only Aesthesis Luxury Resort
Balmain’s Creative Director Olivier Rousteing’s annual escape to Greece is scheduled to begin a little earlier than usual this year. But, this summer, even before heading out to his beloved island escape, the French designer will be overseeing a special partnership on the Greek mainland, at One&Only Aesthesis, with Olivier Rousteing transporting a touch of Balmain’s legendary ‘New French Style’ to one of the Athenian Riviera’s finest luxury addresses.
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The One&Only Aesthesis is a captivating coastal hideaway that harks back to the effortless sophistication of the golden era of the Athenian Riviera.
This summer, Olivier Rousteing has transformed the One&Only’s main pool and beach areas, with the décor, umbrellas, towels, sunbeds and even the floating loungers channeling signature Balmain designs, icons and heritage patterns, as well as key elements from Balmain Pre-Fall collection, Olivier Rousteing’s latest designs for the house.
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To celebrate the unique collaboration, Olivier Rousteing and a planeload of Balmain Army members will be traveling from Paris to the Athenian Riviera for an exceptional grand opening weekend at the One&Only Aesthesis from June 6th to 8th, officially launching the partnership between Parisian house and One&Only.
Among Olivier Rousteing’s guests will be Kylie Minogue, Joe Jonas, Kim Cattrall, Alton Mason, Chanel Iman, Jon Kortajanera, Yasmine Sabri, Romee Strijd, Caroline Daur, Liam Hemsworth, Maria Sharapova, Luke Evans, Jordan Hames, Gugu Mbatha-Raw, Mai Omar, Laila Abdallah, Pia and Jeremy Jauncey.
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