BALMAIN 
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NEED FOR SPEED 

Balmain is happy to announce a special upcoming partnership with Electronic Arts and Criterion Games™. Injecting the upcoming Need for Speed™ Unbound game with a strong dose of the historic Parisian house’s singular style, the Balmain x Need for Speed™ Unbound collaboration introduces limited-edition Balmain designs to both the physical and digital Need For Speed™ universes.

Inside the game, new racer Eléonore is wearing a Balmain dress that premiered on the house’s Fall 2022 Paris Fashion Week runway. As a celebration of her unique style Eléonore is pictured here with a special Balmain-wrapped Lotus Emira. While racing to win The Grand, Lakeshore’s ultimate street-racing challenge, players can also collect four digital versions of the house’s latest runway offerings, including a Balmain jacket, jeans and a special-edition pair of the best-selling B-IT sliders. And, for those Need for Speed fans in search of real-world options, Balmain has also created a very exclusive, limited-edition release of only 100 models of that distinctive B-IT slider, which will drop on Balmain.com on the 14th of November.

Discover the BALMAIN x NEED FOR SPEED B-IT SNEAKERS

Need for Speed Unbound will be available from the 2nd of December on PlayStation 5, Xbox Series X/S and PC via the EA app, Origin, Steam and Epic Game Store.

More than 75 years ago, when Pierre Balmain first introduced his “New French Style,” it immediately became clear to all that his eponymous house was offering a distinctly fresh, bold, and feminine conception of haute couture, one which broke with many of the well-established conventions of the era. His audaciousness paid off. Pierre Balmain became one of the handful of young French talents who ushered in the mid-century golden age of couture and helped to re-establish Paris as the world’s fashion capital. Since 2011, Balmain Creative Director Olivier Rousteing has been inventively building upon Pierre Balmain’s extraordinary legacy, while always remaining true to his own determination to design clothes that reflect the way his inclusive, powerful, and global Balmain Army wishes to live today. The result is a unique and instantly recognizable Balmain silhouette, style and attitude that highlights the singular craftsmanship of the house’s celebrated ateliers, while consistently referencing a rich Parisian heritage.

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Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2022, EA posted GAAP net revenue of approximately $7 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More information about EA is available at www.ea.com/news.

EA SPORTS, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. All rights reserved. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.