GISELE
BÜNDCHEN FOR
BALMAIN SPRING
SUMMER 2024
JUNE 2024
Balmain Releases A Second Gisele Bündchen And Rafael Pavarotti Campaign For Spring 2024, With A Distinct Focus On Pierre Balmain’s Couture Legacy
Not too long ago, we released a rosy take on our Balmain Spring 2024 collection. Those campaign images, created by a brilliant Brazilian duo—the incredible photographer Rafael Pavarotti and the fashion legend Gisele Bündchen—perfectly captured the colorful exuberance of this season’s creations that riff on the rose, the fragrant, feminine flower that filled so many of Pierre Balmain’s gardens and collections.
But Gisele, Rafael and I knew that there was still more to tell. So we continued working, capturing a second, complementary vision of the latest house designs. The images that we’re releasing today focus on another key element of our Balmain Spring 2024 collection: the incredible couture legacy that the Monsieur Balmain left behind for us.
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JOLIE MADAME BAGS
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Rafael’s black-and-white shots of Gisele’s impressive poses call to mind the legendary postwar fashion editorials that captured Balmain’s earliest creations. They also make it easy to understand the incredible influence that the treasures of this house’s rich archives have had on our collection—since so many of the pieces that were sent down our runway last September directly channeled some of Monsieur Balmain’s most iconic “New French Style” creations.
Our founder’s singular architectural mastery of dramatic shapes and precision tailoring has always inspired me, and my admiration for his achievements can be clearly seen in the crisp pleating, sharp cuts and soft curves of this spring’s most sculptural designs. The season’s ode to the rose is still there—albeit occasionally reduced to just to an engraved bloom atop a golden Balmain button— but for this series of images, Gisele and Rafael have made very clear that the spotlight has shifted just a little bit and it is now shining on the enduring spirit and distinctive silhouettes that continue to set apart this house.
"While Balmain Spring 2024 is anything but superficial (I made very sure that our stems contained more than their fair share of thorns, to best reflect the compelling complexity of desire), our colorful collection for this season is definitely an unabashed celebration of the power of love, beauty and joy—because today we could definitely all use a whole lot more joy, beauty and love in our lives."
"So, when it came time to shoot these designs, I knew exactly who to partner with: Rafael Pavarotti, who had just overseen a series of stunning images for our Balmain Fall 2023 campaign. Deciding on the spirit, focus, attitude and star of the spring campaign was just as easy: Gisele."
"Of course, it had to be Rafael’s compatriot, Gisele Bündchen. One of the reasons that I was so obsessed with Gisele as a teenager was her amazing personality."
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"I mean, obviously, she’s a legendary beauty—but her breathtaking beauty is somehow transformed into something even more powerful when combined with that genuine happiness and confidence that she has been continually projecting for over twenty years, both on the runway and on those countless covers and editorials that I’ve always torn out and kept as inspirations."
So let me close this note by saying muito obrigado to the powerful Brazilian duo of Gisele and Rafael. You two formed the ideal team, giving our latest campaign exactly the type of colorful ebullience that we needed. Together, you’ve perfectly captured the effervescent essence of our Balmain Spring rose garden.
Balmain Spring Summer 2024 collection
Campaign credits :
Creative Director :
Olivier RousteingPhotography :
Rafael PavarottiTalent :
Gisele BündchenCasting Director :
Anita BittonStylist :
Charlotte Stockdale and Katie LyallHair :
Sam McKnightMake-Up :
Peter Philips
BALMAIN SPRING-SUMMER 2024 FASHION SHOW
