PIERRE BALMAIN attaches great importance to the protection of your privacy. Our Privacy Policy describes how and why we process your personal data and provides you with information about your rights. This Policy applies to personal data collected via our website www.balmain.com and in our stores. This Policy is designed to comply with applicable U.S. federal and state privacy laws. If at any time you do not agree to this Privacy Policy, please do not use the website or provide us with any personal information.
1. Who is responsible for your personal data?
PIERRE BALMAIN is responsible for collecting and processing your personal data as described in this Privacy Policy. PIERRE BALMAIN has its principal place of business at 44, rue François 1er, 75008 Paris, France. Email address: privacy@balmain.com
2. What personal data do we process? For what purpose? For how long?
|
Types of data |
Purposes |
Maximum retention periods |
|
|
Title, surname, first name, e-mail address, telephone number, subject, free text area |
To respond when you contact us via the contact form |
Directly from you |
Time to process your application |
|
e-mail address |
To send you news and offers by email
|
Directly from you |
3 years after your last interaction and until you unsubscribe |
|
Telephone number |
To send you news and offers by texting
|
Directly from you |
3 years after your last interaction and until you unsubscribe |
|
Email address, title, subject of preference |
To send you our newsletter following your registration |
Directly from you |
Until you unsubscribe |
|
, surname, first name, e-mail address, postal address ,. |
To create your customer account |
Directly from you |
3 years from the last time you show interest / until you delete your account |
|
, surname, first name, email address, postal address, |
To manage personal information in the customer account and allow it to be updated by the person concerned |
Directly from you |
3 years from the last time you show interest / until you delete your account |
|
Title, surname, first name, e-mail address, birthday |
To promote customer/leads relations by sending personalized messages for the birthday of the persons concerned |
Directly from you |
3 years from the last time you show interest / until you delete your account / Until you unsubscribe |
|
List of products you're interested in / wishlist
|
To allow you to preselect the items that interest you
|
Directly from you |
Until the article is no longer available or you remove it yourself |
|
Title, surname, first name, e-mail address, date of birth, preferences with respect to Balmain products and services, products ordered / purchasing habits, purchase history, date of last purchase, purchase amount, clothing size / pages consulted |
To personalise your experience once you have an account at Balmain and to send you personalised commercial communications based on your profile at Balmain. |
Directly from you; automatically collected |
3 years from the last time you show interest / Until you delete your account / Until you unsubscribe |
|
Costumer contact information : Email address, title, first name, surname, company (optional), postal address, country of delivery, telephone number, order number Delivery contact: First Name Last Name, mailing address, phone number, email Preferred delivery time slot (day, time), preferred delivery location, any additional information provided by the customer regarding delivery |
Manage your order |
Directly from you |
3 years from the last time you show interest |
|
Order number, delivery ZIP code |
To help you track your order
|
Directly from you |
The time required to process the follow-up request |
|
Bank details |
Paying for your order |
Directly from you |
Time to process the payment of the order |
|
Billing data for the sales done via the website |
Accounting management |
Generated from transactions |
10 years from the date of the invoice for intermediate storage |
|
Name, first name, postal address, e-mail address, telephone, bank details |
Carrying out anti-fraud checks on credit and debit card purchases |
Directly from you; from payment processors |
Time to carry out the control |
|
Order number, order email address |
Return Request |
Directly from you |
The time required to process a return request |
|
Email address, title, first name, surname, company, postal address, telephone number, order number and any other information you include in your message |
After-sales service by phone, e-mail and whatsapp and implementation of legal guarantees on products |
Directly from you |
5 years for archiving to comply with legal guarantees |
|
Data collected via cookies and other trackers (not strictly necessary) |
Conduct analyses and compile statistics / ensure the website's functionality and performance / send targeted advertising / interact with social media
|
Automatically collected |
Maximum 13 months |
|
Data Collected Through Necessary Cookies |
Enable the website to function |
Automatically collected |
Maximum 13 months |
|
Consent Preferences |
Cookie Consent |
Directly from you |
6 months |
|
Name, first name, postal address, email address Data concerning the request and the answer given Copy of an identity document only in case of doubt |
Handling requests for access, correction, deletion and your other privacy rights |
Directly from you |
The time necessary to process the request in active base, then archiving for conservation of proof of compliance with our legal obligations. Copy of identity document: deletion after verification of the applicant's identity |
|
Last name, first name, title, mailing address, email address, phone number, preferred language for communication |
Send customers notifications about advertising and promotions for products and services, as well as invitations to events
|
Directly from you |
3 years from the customer's last purchase
|
|
Data provided by individuals when they contact Balmain’s customer service department (purpose and content of the request), data regarding interests and preferences regarding Balmain’s products and services (data generated by Balmain based on the analysis of personal data) Shipping records, including the contents of packages shipped to the data subjects and their value, the amounts of taxes and duties due or paid, and the carrier’s air waybill numbers; information provided by the data subjects themselves to the data controller in connection with commercial transactions with the data controller. |
Conduct market research and customer satisfaction surveys to improve Balmain's services and customer relations
|
Directly from you; generated from transactions |
Until the user requests that these activities be discontinued, and no later than 2 years after the last interaction with Balmain
|
|
Personal Information (last name, first name, nationality), Mailing Address, Email Address, Phone Number |
Customer Loyalty Card Management |
Directly from you |
3 years from the customer's last purchase
|
Mandatory data collection is indicated by an asterisk in the collection form.
3. About Cookies
The site uses cookies. During your visits, utility cookies, solely dedicated to the proper functioning of the website, may be automatically installed.
What is a cookie?
A cookie is a small text file placed on your computer, smartphone, tablet or other device when you visit a website.
The cookie helps us recognise your device the next time you visit our website. There are other similar technologies such as pixel tags (transparent graphic images placed on a web page or in an email, which indicate that a page or email has been viewed), web bugs (similar to pixel tags), and web storage, which are used in desktop software or mobile devices. There are also technologies such as mobile device identifiers and SDK (software development kit) integrations to help companies recognise your device when you return to an app or otherwise use a service.
What cookies are on our sites?
We do not use cookies that store sensitive personal data.
To find out which cookies are present on our site and to change your preferences at any time, we invite you to visit the "Cookies Center" page at the bottom of each page of the site or via following link.
Some cookies are strictly necessary and must always be enabled to ensure that our website functions properly. These cookies are essential for allowing you to navigate the website and use its features. Without these cookies, the services you have requested—such as saving your login credentials or the items in your shopping cart—cannot be provided. These cookies protect PIERRE BALMAIN and its customers from fraudulent activity.
Other cookies are only placed after we have obtained your specific consent. Refusing these cookies may affect your browsing experience on our site and the way we interact with you. Functionality cookies: These cookies remember your preferences, such as the country from which you are accessing our website, your language, and your search settings (e.g., size, color, or product range). They allow us to provide you with an experience better tailored to your preferences and to make your visits more personalized and enjoyable. The information collected by these cookies may be anonymized and does not allow us to track your browsing activity on other websites.
Targeting cookies or advertising cookies: These cookies collect information about your browsing habits in order to provide you with ads that are more relevant to you and your interests. They are also used to limit the number of times you see an ad. These cookies are typically set by third-party advertising networks. They track the websites you visit, and this information is shared with other parties, such as advertisers.
Performance cookies: These cookies collect information about how you use our website (for example, we use Google Analytics cookies to help us understand how customers access, browse, or use our site) and highlight areas where we can improve, such as navigation, the shopping experience, and marketing campaigns. They are also used to help measure the effectiveness of an advertising campaign.
Third party cookies:
Third-Party Cookies / Social Media : Our site contains computer applications from third parties, namely Facebook, X, Instagram, Google, YouTube, Snapchat, TikTok, Apple, Rakuten and Pinterest, which allow you to share content on our site with other people or to let these other people know your consultation or your opinion concerning content on our site (for example via the "Share" or "Like" buttons from social networks)
Such an application button may allow the social network concerned to identify you, even if you did not use this button when you consulted our site, to follow your browsing on our site, simply because your account with the social network concerned was activated on your terminal (open session) during your browsing on our site.
When you leave our website, we have no control over the process used by the social networks to collect information relating to your browsing and we invite you to consult their privacy policies to learn about the purposes of use, including advertising, of the browsing information they may collect when you visit their platforms. These policies should allow you to exercise your choices with these social networks, in particular by setting up your accounts for each of these networks.
Links to relevant privacy policies provided for your convenience:
- Google: https://policies.google.com/privacy|
- YouTube: https://policies.google.com/privacy |
- Facebook: https://www.facebook.com/privacy/explanation |
- X: https://x.com/en/privacy |
- Instagram: https://help.instagram.com/519522125107875 |
- TikTok: https://www.tiktok.com/legal/privacy-policy |
- Snapchat: https://snap.com/privacy/privacy-policy |
- Pinterest: https://policy.pinterest.com/privacy-policy |
- Apple: https://www.apple.com/legal/privacy/ |
- Rakuten: https://rakutenadvertising.com/privacy-policy/
4. Do we profile your personal data?
PIERRE BALMAIN carries out profiling on the basis of your personal data, with your consent, with a view to personalising your experience when you have created an account on the site and to send you personalised commercial communications according to your profile.
5. Do we recognize Do Not Track Signals. Some web browsers have a “Do Not Track” feature that sends a signal to websites you visit indicating you do not want to be tracked. There is currently no industry standard for how companies should respond to DNT signals. At this time, our website does not respond to DNT signals. You can manage your cookie preferences through our cookie settings and opt out of targeted advertising through industry tools such as the Digital Advertising Alliance at www.aboutads.info/choices or the Network Advertising Initiative at www.networkadvertising.org/choices. We do recognize and process Global Privacy Control (GPC) or other valid opt-out preference signals as required by applicable law.
6. What are your rights and how can you exercise them?
Where any processing is based on your consent, you may withdraw it at any time. Depending on where you reside, you may have the following rights regarding your personal data:
- Right to Know/Access: the right to be informed whether we hold your personal data, about how we process your personal data and to request access to the personal data we process;
- Right to Correct: the right to ask us to amend, correct or update your personal data where it is inaccurate or incomplete;
- Right to Delete: the right to ask us to delete your personal data, subject to certain legal exceptions;
- Right to Opt Out of Sale/Sharing: you may opt out of the “sale” or “sharing” of your personal information for targeted advertising purposes, as those terms are defined under applicable state laws;
- Right to Object to Marketing: the right to refuse at any time the use of your personal data for direct marketing purposes;
- Right to Data Portability: the right to request a copy of your personal data in a portable, readily usable electronic format;
- Right to Opt Out of Automated Decision-Making: the right not to be subject to a decision based solely on automated decision making, including profiling, where the decision would have a legal or similarly significant effect on you;
- Right to Non-Discrimination: we will not discriminate against you for exercising any of your privacy rights.
- Right to Appeal: if we deny your privacy request, you may have the right to appeal that decision under applicable state laws.
To exercise your rights with PIERRE BALMAIN, or for more information about our personal data protection practices, you may send an e-mail to privacy@balmain.com. We will verify your identity before processing your request. If we cannot verify your identity, we will not be able to honor your request. You may also designate an authorized agent to make a request on your behalf, but your authorized agent will need to verify that it is acting on your behalf. We will respond to your request within the timeframes required by applicable law.
Financial Incentives. We may offer loyalty programs, discounts, or other incentives in exchange for the collection of your personal information. The value of these incentives is reasonably related to the value of your personal information to our business. You may opt into these programs voluntarily and may opt out at any time.
7. How do we protect your personal data?
We are committed to maintaining the confidentiality and integrity of your data.
We have put in place appropriate technical and organizational security measures to protect your personal data against unauthorized use, access, processing, loss or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security. If you have any questions on this subject, please send an e-mail to privacy@balmain.com.
8. Who may have access to your personal data?
We may share your personal information with the following categories of third parties: (1) Service Providers: our affiliates and other trusted companies or individuals who assist us in running our business, including hosting our website, shipping our products, and managing our databases, who process it on our behalf, at our direction, in accordance with this Privacy Policy and appropriate security and confidentiality measures; (2) Analytics Providers: companies that help us analyze website traffic and user behavior to improve our services; (3) Business Partners: third parties with whom we partner to offer products, services, or promotions; (4) Advertising Partners: third-party advertising networks that help us deliver targeted advertisements; (5) Legal and Safety: law enforcement, government authorities, or other third parties when required by law or to protect our legal rights; (6) Business Transfers: in connection with a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
9. International Data Transfers
Your personal data may be transferred to and processed by third parties located outside the United States, including France, where our parent company is located. These countries may have data protection laws that differ from U.S. laws. When we transfer your information internationally, we take steps to ensure that your information receives an adequate level of protection and will do so in compliance with applicable laws.
10. Children’s Privacy
Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover we have inadvertently collected any such information, we will permanently remove the same. If you are a parent or guardian and believe we have collected information from your child under 13, please contact us at privacy@balmain.com, and we will take steps to delete such information.
11. Additional Information for California Residents
This section provides additional information required under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) for California residents.
Categories of Personal Information Collected. In the preceding 12 months, we have collected the following categories of personal information: Identifiers (name, email address, phone number, mailing address, IP address); Commercial Information (purchase history, products viewed, shopping preferences); Financial Information (payment card details); Internet or Network Activity (browsing history, cookies, device information); Geolocation Data (approximate location based on IP address); and Inferences (preferences and characteristics derived from the above).
Sources of Personal Information. We collect personal information from the following sources: directly from you when you provide it; automatically when you visit our website; and from third parties such as social media platforms, advertising companies with whom we work, and data analytics providers.
Business and Commercial Purposes. We use the personal information we collect for the business purposes described in Section 2 of this Privacy Policy.
Sale and Sharing of Personal Information. Under the CCPA, “sale” includes sharing personal information with third parties for monetary or other valuable consideration, and “sharing” includes disclosing personal information for cross-context behavioral advertising. We may share personal information such as identifiers, internet activity, and inferences with advertising partners for targeted advertising purposes, which may constitute a “sale” or “sharing” under California law. We do not sell or share the personal information of consumers we know to be under 16 years of age.
Right to Opt Out of Sale/Sharing. California residents have the right to opt out of the sale or sharing of their personal information. To exercise this right, you may click the “Do Not Sell or Share My Personal Information” link on our website or email us at privacy@balmain.com.
Sensitive Personal Information. We do not use or disclose sensitive personal information for purposes other than those permitted under the CCPA.
Verifiable Consumer Requests. Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. You may only make a verifiable consumer request for access or request to know the personal information we disclose to service providers or third parties twice within a 12-month period. The verifiable consumer request must:
· Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and
· Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
Authorized Agents. You may designate an authorized agent to submit privacy requests on your behalf. If you use an authorized agent, we may require you to: (1) provide the authorized agent with written permission to submit the request; (2) verify your identity directly with us; and (3) directly confirm with us that you provided the authorized agent permission to submit the request.
Shine the Light. California Civil Code Section 1798.83 permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at privacy@balmain.com.
12. Marketing Communications
We may send you promotional emails about our products, services, and events unless you have opted out of receiving such emails. Each marketing email will contain instructions on how to unsubscribe. You may also unsubscribe by emailing us at privacy@balmain.com. Even if you opt out of marketing emails, we may still send you transactional communications such as order confirmations and shipping updates. We comply with the U.S. CAN-SPAM Act and will honor your opt-out requests promptly.
13. Third-Party Links
Our website may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will notify you by posting the updated policy on our website with a new “Last Updated” date. We encourage you to review this Privacy Policy periodically.
15. Assignment
We may freely assign this Privacy Policy or any of our rights and/or obligations hereunder to any successor.
15. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise your privacy rights, please contact us at: privacy@balmain.com
Last Updated: [August 4th 2026]
