BALMAIN X STRANGER THINGS
Balmain and Netflix introduce a limited-edition Balmain x Stranger Things Collection.
The historic house of Balmain has always been closely associated with a distinctively Parisian savoir-faire—whether it’s Pierre Balmain’s fresh and feminine post-war “New French Style” or the bold, renewed French style of today’s Balmain—but since 2016, Balmain Creative Director Olivier Rousteing has been spending a whole lot of time in mid-eighties Hawkins, Indiana and Lenora, California. Like so many others, Rousteing is a enthusiastic follower of the Duffer Brothers’ blockbuster Netflix fantasy-horror series Stranger Things.
He binges on each season’s new adventures as soon as Netflix releases them and has been dedicated to following the main characters, a small gang of misfits, as they progress from grade-school to high-school, constantly forced to band together to battle against an impressive army of supernatural monsters, Cold-War villains, mad scientists and adolescent bullies.
1 / 3
1 / 2
As compelling as each season’s storyline might be, Olivier Rousteing admits that he is equally fascinated by the absolute perfection of the series’ eighties-era settings, music, graphics, colors, hair, make-up and, above all, wardrobe choices.
For his designs for the Balmain x Stranger Things limited-edition collection of clothing and accessories, Olivier Rousteing deftly channels the type of bright effervescence stylings and inimitable cuts that set apart the eighties’ earliest music videos, jazzercise workouts and mall-rat uniforms, with Olivier Rousteing and his design team carefully finishing off each offering with the expert Balmain tailoring and embellishments that one expects.
Stranger Things logos, icons and catch phrases are paired with oversized, boldly patterned tops, tights and perfectly tailored ‘80s denim. A special edition of the house’s best-selling B-Court Sneaker has been adapted to the collaboration’s distinctive spirit and a Balmain iPhone case has morphed into the type of personalized mix tape that hasn’t been spotted on the streets since CDs replaced cassettes.
Just as one would expect, this new Balmain x Stranger Things collection drops on Stranger Things Day (November 6th). The limited-edition designs will be available at the Balmain flagship boutiques on rue Saint Honoré in Paris and Melrose Place in Los Angeles, as well as on Balmain.com.
1 / 2
More than 75 years ago, when Pierre Balmain first introduced his “New French Style,” it immediately became clear to all that his eponymous house was offering a distinctly fresh, bold and feminine conception of haute couture, one which broke with many of the well-established conventions of the era. His audaciousness paid off. Pierre Balmain became one of the handful of young French talents who ushered in the mid-century’s golden age of couture and helped to re-establish Paris as the world’s fashion capital.
Since 2011, Balmain Creative Director Olivier Rousteing has been inventively building upon Pierre Balmain’s extraordinary legacy, while always remaining true to his own determination to design clothes that reflect the way his inclusive, powerful and global Balmain Army wishes to live today. The result is a “Renewed French Style”—a unique and instantly recognizable Balmain silhouette and attitude that highlights the singular craftsmanship of the house’s celebrated ateliers, while consistently referencing a rich Parisian heritage
ABOUT STRANGER THINGS
A love letter to the ‘80s classic genre films that captivated a generation, Stranger Things is a thrilling drama set in the seemingly normal Midwestern town of Hawkins, Indiana. After a boy vanishes into thin air, his close-knit group of friends and family search for answers and are pulled into a high-stakes and deadly series of events. Beneath the surface of their ordinary town lurks an extraordinary supernatural mystery, along with top-secret government experiments and a dangerous gateway that connects our world to a powerful yet sinister realm. Friendships will be tested and lives will be altered as what they discover will change Hawkins and possibly the world — forever.
Since its release in 2016, the global phenomenon Stranger Things has garnered over 65 award wins and 175 award nominations, including those from the Emmys, Golden Globes, Grammys, SAG, DGA, PGA, WGA, BAFTA, a Peabody Award, AFI Program of the Year, the People’s Choice Awards, MTV Movie & TV Awards, Teen Choice Awards, and many others. The three-time Emmy Award Nominee for Best Drama is one of Netflix’s most-watched titles, with Season 3 amassing 582 Million view hours ranking as the 2nd Most Popular English-language series in the Netflix Top 10. Stranger Things was created by The Duffer Brothers and is produced by Monkey Massacre Productions & 21 Laps Entertainment. The Duffer Brothers serve as executive producers on the series, alongside Shawn Levy and Dan Cohen of 21 Laps Entertainment, Iain Paterson, and Curtis Gwinn.
Netflix is the world's leading streaming entertainment service with 223 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can play, pause and resume to watch as much as they want, anytime, anywhere, and can change their plans at any time.